Highlight Your History with your Customers and Team. Every business has an amazing story to tell, however it rarely gets shared with the constant coming and going of new customers and employees. While there are many exciting ways to share your story, here are just a few:
Include it on your website. The ABOUT page is one of the most-clicked areas of business websites, second only to the HOME page. (And yes, we are working on an updated history page for our firm as we speak!)
Make it a part of your hiring & on-boarding process. This can be a great recruiting tool for potential new employees (and remember, they are most likely looking at your website as well).
Add it to your business decor. Decorate your business with historical images in the form of posters, wall art, custom wallpaper and more! You can also include antique equipment, former products, etc.
Recognize & Celebrate Special Dates. Be sure to announce and celebrate special dates associated with your business, including your
Opening or Founding Anniversary
Service Anniversaries of Employees
Special Anniversaries of Customers (and yes, a small gift would be nice)
"People don't care what you know, until they know that you care."
Tell the Special Stories and Life Events of Your Employees. People love to know more about the people they work with so add a few fun, personal notes to their bio and be sure to recognize them for special accomplishments, both personally and professionally. And be sure to share these with your customers as well! Examples may include:
Community Service Work
Birth of a Child
Special Work Recognition
Showcase the Special Stories of Your Customers. (With their permission, of course!) As you have heard me say before, "People don't care what you know, until they know that you care," so be sure to acknowledge the accomplishments of your customers as well, such as
New Product or Service Offerings
Awards and Other New Stories
At Strategy Performance, we believe that there is no such thing as a "small" business . . . particularly when that business is yours, so let's celebrate it all year long!